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True professionalism : the courage to care about your people, your clients, and your career

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In March , manager Nigel Spackman resigned citing interference in team affairs by Green and in protest at a number of the club's better players being sold without consultation and without funds to replace them. After furious protests by United supporters Green stepped down as chief executive. David H.


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Maister , Robert Galford , Charles Green. Are some technically competent professionals who work hard and long hours 'true professionals' or are they just cruisers? In this deeply illuminating call to arms, David Maister, the world's premier consultant to professional service firms, vigorously challenges individuals to examine closely the meaning of their work and reach beyond their grasp.

The pursuit of the highest standards, Maister argues, is the primary road to commercial success. He presents a visionary reconception of professionalism that encompasses a lifelong dedication to self-improvement, a personal commitment to excellence, and a true spirit of service to clients.


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  • Looking first at the individual professional, Maister dares those good corporate citizens who 'do their duty' to discover what they truly love to do. Turning to the institution, Maister focuses on what he calls the 'instability' of professional service firms today, and offers advice on how to invest in skill building. Orca - LibraryThing David Maister addresses the psychology behind professional services firms, explaining what makes partners tick, the business model that generates the most profit, how to effectively and efficiently Real Professionalism.

    How can management in a professional environment.