Read PDF True Green: Executive Effectiveness in the U.S. Environmental Protection Agency

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Failure is, in itself, a good teacher. The company started to include some talcum powder with the plasters, and started to receive more and more orders. The book contains anecdotes about companies that were once great, but grew complacent. Wanzer said that visionary companies constantly look at the competition, and continually set new goals. Visionary companies that are considered at the top of their fields continue to innovate. Ideally, one aspect of the business should be tackled at a time rather than a "shotgun" approach.

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This strategy tends to keep owners and employees focused to attain the goal. The owners and employees, however, concentrate on their own specific tasks to reach the goal.


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  • Owners should not "use the big picture to try to motivate workers. Internal systems that track compliance to core ideologies should be instituted. Even though many lessons can be learned from visionary companies, not every lesson will be applicable to another company.

    They can, and do, often hold contradictory ideas. For example, they can be meticulous in planning stages, yet move quickly if the need arises. Also, they can take a conservative approach normally, but be progressive in their actions. In the pest control industry, saving time during routes by foregoing customer interaction could have a potential negative effect.

    An owner acting alone to instigate change may not be as successful. Those employees who embrace challenges become more valuable and, in turn, make the organization better. The author is a frequent contributor to PCT magazine. Following is an excerpt. This book is for anyone who communicates, which is everyone.

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    It will assist organizations to develop the means for their team members to improve their communication skills. It will guide individuals to take control of their destinies and provide a framework for developing superior customer relation skills. For those with a passion for excellence, WOW experiences will follow and it is the WOW experience that ultimately is the yardstick for success. The WOW moment is a special place in time when the impact of your actions has the other person so excited they cannot stop speaking about the experience.

    It takes a great deal of practice to make it work, but when WOW is mastered it can lead to a hefty return on investment. There is much practice and commitment that the parties need to make. I find it exhilarating to see companies striving for the WOW moment, delivering outstanding communication to both their internal clients teammates and external clients who they are delivering their product or service to.

    I practice what I preach. Later you will learn about taping and grading yourself. This is something I do on a weekly basis to maintain an edge.

    I am passionate about this topic because I know what it can do for organizations. My greatest satisfaction is going back to companies with which I have previously worked for and seeing them implement WOW and achieving extraordinary results. I love to sit down with their teammates who have gone through this program and learn how they have integrated it into their daily routines.

    If you have the dedication and the guts to WOW, it can become your passion also and with it will come monumental results. The WOW system is not only for large corporations, but can and has been successfully implemented in the two-person family business. Throughout the book I use examples of organizations that have made a commitment to customer service. All of these companies have implemented WOW to inspire their work forces and enhance their communication with their internal and external clients. Although I have worked with large organizations, much of my time has been spent helping small family-owned businesses gain the competitive advantage in utilizing communication.

    Hailing from a second-generation family-owned business, I understand the challenges faced by small businesses.

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    All it takes is an understanding of the process and a commitment to excellence and the result will be a consistent outstanding impression to your clients time after time. The Merriam-Webster dictionary defines WOW as, "an exclamation of astonishment or admiration …a sensational success…to impress or excite greatly. I use a very simple definition when determining if we have achieved a WOW moment.

    When striving for WOW, the by-product is an incredible experience, which impresses everyone with whom we come in contact. This definition of WOW is the essence of this book. It is how we go about trying to achieve those WOW moments that is so important. How we communicate on a daily basis creates the number of opportunities we find to WOW each other. This is not limited to customer service; it is a form of communication — a way of life. But WOW is really not that simple. I liken WOW moments to a grand slam in baseball. When Barry Bonds steps to the plate he has a chance to hit a home run each time.

    Yet the opportunity to hit a grand slam only occurs if three runners are on base; when this opportunity presents itself the opportunity for WOW is present. The guaranteed spot on SportsCenter is the equivalent of "when the experience makes such an excellent impression with the receiving party that it is shared by family and friends.

    TruGreen Deploys Expert Volunteers to Help Military Families

    We do not want to strike out in our communication and if we practice our skills then we are often likely to be on base. This is the by-product portion of the definition, "When striving for WOW, the by-product is an incredible experience, which impresses everyone with whom we come in contact. I love WOW moments, but just as much I love the by-product. According to a media advisory issued by Toxic Action Center, representatives from Green Century Capital Management and Toxics Action Center will present a resolution calling on the company to stop the use of toxic lawn care pesticides.

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    The ones placed most at risk are those that should be most protected. The groups are asking TruGreen ChemLawn to:. The groups are calling on the leaders of TruGreen ChemLawn and Service Masters to become the industry leader of the emerging organic lawn care market. They suggested that TruGreen ChemLawn has the ability to reduce the amount of pesticides applied to lawns and the subsequent effects on children and pets.