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Engage the Blogging Community.

A Field Guide

Broadcast the Backchannel Buzz at Your Event. Organize a Twitter Chat with a Hashtag. Organize a Tweetup. Monitor Facebook Page Activity with Alerts. Include the ShareThis Sharing Button. Create a Flickr Pro Account. Submit Your Photos to Flickr Groups. Create Twitter Lists.

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Connect with the Top Tweeters in Your Area. Make Your Tweets Retweetable. Sign up for Tweets for Good. Recruit NewStaff and Volunteers. Start Join and Organize Conversations with Hashtags. Promote an Event or Campaign with a Hashtag. Contribute to MissionRelated Twitter Hashtags.

Feed Your Blog to Twitter and Facebook.

Add Events to Your Facebook Page. Integrate Other Social Channels with Facebook. Include Social Channels in Contact Information. Integrate Supporter Photos with Other Channels. Create a Wikipedia Entry. Create a Social Media Newspaper. Make a Buzzworthy Video. Participate in a Video Contest. Livestream Your Events. Share Presentations and Documents Online. Create a Facebook Welcome Tab. Encourage Action with Facebook Custom Tab.


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Encourage Supporters to Share Facebook Content. Launch a Like Campaign. Use Facebook as Your Organizations Page. Ask Your Facebook Fans a Question. Get Creative with Avatars. Reward Your Supporters for Checking In. Add MissionRelated Tips on foursquare. Create a Custom Badge on foursquare. Participate in Giving Contests with Caution. Launch a Social Contest on Facebook. Build Stewardship Through Video. Ask Supporters to Share Photos or Videos. Hold a Video Response Contest. Hold a Photo Contest. Create a Photo Petition. Organize a Petition on Twitter. Socialize Your Internal Communications.

Visit our web site, socialmediatactics. Claim Your User Name on Facebook. Brand Your YouTube Channel. Claim Your Venue on foursquare. Create a Branded foursquare Page. Create a Custom Twitter Background. Brand Your Facebook Page. Monitor Facebook Page Activity with Alerts. Include the ShareThis Sharing Button. Create a Flickr Pro Account. Submit Your Photos to Flickr Groups. Create Twitter Lists. Connect with the Top Tweeters in Your Area.

Make Your Tweets Retweetable.

Social Media Tactics for Nonprofits - Candid - OverDrive

Sign up for Tweets for Good. Recruit New Staff and Volunteers. Start, Join, and Organize Conversations with Hashtags. Promote an Event or Campaign with a Hashtag. Contribute to Mission-Related Hashtags.

101 Social Media Tactics for Nonprofits A Field Guide Book Download

Feed Your Blog to Twitter and Facebook. Add Events to Your Facebook Page. Integrate Other Social Channels with Facebook. Include Social Channels in Contact Information. Integrate Supporter Photos with Other Channels. Create a Wikipedia Entry. Create a Social Media Newspaper. Make a Buzzworthy Video. Participate in a Video Contest. Livestream Your Events. Share Presentations and Documents Online. Create a Facebook Welcome Tab. Encourage Action with Facebook Custom Tab. Encourage Supporters to Share Facebook Content. Launch a Like Campaign. Ask Your Facebook Fans a Question.

Get Creative with Avatars. Empower Supporters to Take Social Action. Build Real Relationships with Social Communication. Ask Influencers to Share Your News. Engage the Blogging Community. Broadcast the Backchannel Buzz at Your Event. Organize a Twitter Chat with a Hashtag. Organize a Tweetup. Reward Your Supporters for Checking In. Add Mission-Related Tips on foursquare. Create a Custom Badge on foursquare. Participate in Giving Contests [with Caution]. Launch a Social Contest on Facebook. Build Stewardship Through Video. Ask Supporters to Share Photos or Videos.

Hold a Video Response Contest. Hold a Photo Contest. Create a Photo Petition. Organize a Petition on Twitter. Socialize Your Internal Communications. Create Your Own Online Community. Raise Money with Causes. Encourage Supporters to Make a Wish. Create a Facebook Donation Tab. Hold a Tweetathon. Launch a Sponsored Tweet Campaign. Organize a Fundraising Campaign through Twitter. Increase Conversions with Video Overlays.

Use Video Annotations as Calls to Action. Launch a Check In for Charity Campaign. Participate in Social Buying Platforms. Submit Your Organization to be Featured on Philanthroper.

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Ask Supporters to Pledge Social Actions. Participate in Social Gaming. Take your Fundraising Events to an Alternate Reality. Analyze Facebook Activity with Insights. Understand Your YouTube Audience. Track Referrals from Social Sites. Measure New Visitors from Social Channels. Measure the Reach of Your Tweets. Calculate Your Twitter Influence. Create a Social Media Listening Dashboard. Use Social Media Monitoring Applications. Get a Strategy. The low barrier to entry of social platforms means nonprofits can begin engaging their supporters right away, so making sure things are in order from the start can make a big difference.

Tactics like branding your Twitter page, setting up your Facebook uniform resource locator URL , integrating social media into your web site, and other topics covered in this chapter will ensure a better social experience for your supporters and make life easier for your organization. Think of these setup tasks as the first few steps on the journey—steps you need to take in order to reach your final destination.

Sometimes a nonprofit will start a social program simply because someone told them they needed to, and this can lead to wrong turns. This chapter will help you stay on track and get the most out of your social media efforts. Creating a unique user name allows you to promote your Facebook presence via a short URL.

Instead of saying find us on Facebook, you can provide potential supporters with a link that leads them directly to your page. This comes in especially handy in conversations and print marketing materials. With the ever-expanding world of Facebook, be sure to grab your unique URL as soon as possible, before someone else does! From the interface, choose which page you would like to select a user name for. If your desired name is not available, try and try again—maybe an acronym will work instead! Make it easy to remember.

Think clear, descriptive, and simple when selecting your user name. If you have a Twitter account, you should consider using the same handle. Generic words like flowers or pizza are not available for use at this time. Make sure you are percent positive that the name you choose is the name you want forever before you click Confirm. Changing your Facebook user name once submitted is not an option, even if you misspelled it. Usernames are not transferable. This is a good thing! It protects Facebook from the creation of fake accounts and protects users from squatters who are merely setting up an account to claim a name and retain it for future use or sale.

Facebook has a process for protecting intellectual property rights. If you go to select your user name and it is already taken, the only protection you have is if you are the legal trademark owner for the term. Facebook offers a user-name intellectual property-infringement form that you must fill out to reclaim your name. You may be posting your videos on Facebook or your blog, but people will still be visiting your YouTube channel. YouTube offers additional branding options through its Nonprofit Program that can turn your channel into a great destination.

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Go to Channel Design and change the colors and modules you want to use on your channel. Access the Branding Options section of your channel and upload your icons and banners. A well-branded YouTube channel can be an important social media outpost for your organization, so take the opportunity to make it look as professional as possible. The YouTube Nonprofit Program provides many benefits, several of which involve branding and design.

Once your YouTube channel has been accepted into the Nonprofit Program, you can begin customizing your channel. You can then upload custom icons, backgrounds, and banners to complete the design. Because there are so many ways you can customize your YouTube channel, be sure to look around at what other nonprofits have done.

Imitation is the sincerest form of flattery, right? Here are four nonprofits that have well-branded YouTube channels that you should check out:. United Way Worldwide has a really solid, great-looking channel. It features a header linking to its web site, perfectly matched styles, and a great youth-focused background image. Boys and Girls Clubs of America takes a simple approach with its channel, featuring a design that matches its web site.

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A current campaign is featured in the header, which is a great way to encourage supporters to take action. America Jewish World Service has done a great job combining a custom header with the background graphic to create a seamless design. The organization also uses a second banner in the left column to drive traffic back to its web site. In the end, you just need to strike a balance between being creative and professional. Claiming your venue on foursquare is easy to do, and the reason for doing it is just as simple—to become the manager of the venue.

Once you claim your venue, foursquare offers organizations a free set of tools to help attract and retain supporters. By becoming the manager, you will be able to edit venue information, including name and address, and will also have access to analytics and offer specials. The approval process generally takes 7 to 10 days and is relatively painless. Log in to foursquare.