Traffic that comes from those phrases will be better targeted, which means that people who visit will be more likely to become your future clients and followers. Long tail keywords are long phrases they could be even whole sentences that people type into search bars. However, visitors that they provide you with, are most likely to become your engaged users. Not every spot on your website will give your keyword phrases the same exposure and SEO power. It gives absolutely no information about what can be found under a particular link, plus you miss the chance to optimize a text link.
They should fit into the context. If you over do it and stuff your content with too many keyword phrases, you will make your web page look spammy and unattractive both for users and engine crawlers. It is good to optimize a web page with one keyword phrase rather than several ones at a time. Optimize title and meta tags of a website along with its content headline, subheadings, body text, links and images. Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings.
If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. To get the best optimization results, you should also update your content as often as it is possible. High-quality content means faultless spelling. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users who are not good at grammar could easily find it. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business.
However, search engines tend to reward those websites that bring a real value to their users. A site that has information that unique and valuable informative, useful and intelligible will gain more exposure in the SERPs. Search engines rank higher those websites which try to make a difference in a good way of course!
Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often.
This applies especially if you run a blog within your website. Start with creating a roadmap for content creation. On the Internet, people tend to scan text rather than read it from cover to cover. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. Also, try to make your content a bit more vivid — use pictures, real-life examples, infographics or videos to illustrate information better and make your content memorable. In cases like this, you should use a canonical tag that points out which page should be considered as original in relation to duplicated content.
You can also use a redirect to make sure that SEO juice is directed to one website address and not divided into several web pages.
- 1. Page Titles and description.
- The Guru Chronicles.
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Search engines start to trust your site a bit more. And when they consider it as a good source of knowledge, they are also more willing to rank it higher in their SERPs. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher. Real value generates traffic, followers, engagement and backlinks. No money will give you sustainable SEO results and quality inbound links like that. If you link to other websites, you not only help to promote their content, but also you let others know that you exist.
Simple as that. Quality link building is more about creating relationships, not exchanging links. In the SEO world, the currency is links.
When you help others, for example by sharing your knowledge, valuable insights, easy-to-implement tips and free tools, you always get something in return. Users usually feel gratitude and the need to give you something in exchange — they give links. If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites.
The good news is that domains which end with. Receiving links from them will give your website a lot credibility. As it was mentioned above, if you give a real value to your visitors, they will be happy to share it with their friends and family. Search engines have really smart algorithms. You could exchange valuable content with your audiences and grow your backlinks in a safe way.
However, having a brand presence in social media channels can increase traffic to your site and build your reputation in general. The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. Guest blogging is a popular and a rather safe method of gaining backlinks. A blogger offers to write a post on another blog from the same niche.
Step 2: Create pages optimized for search
He or she receives a valuable inbound link while the blog host gets a high-quality content for free. However, if you want this technique to work for you, the only way is to target high-quality blogs that are also relevant to your site, rather than participating in generic blog exchange networks.
SEO has always been a long-term and time-consuming process, but nowadays it is also more about users, not website owners. After implementing any SEO technique, you need to monitor your efforts. As for link building you should check what results you get. Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. Do it on a daily basis. Check what websites they appear on and what content they publish on their blog. You should know all of those not to copy their SEO strategy, but on the contrary, to find your own unique way of optimizing your website.
We hope that those tips will be a good start for making your online presence more visible and user-friendly. If you already begun your SEO adventure, you can treat the above tips as a checklist that helps to keep your strategy relevant and effective. If you have any suggestions, want to share other SEO tips or just want to talk about SEO strategy that worked for you, leave us a comment. Online Marketing Specialist at Positionly. I'm an Online Marketing Specialist at Positionly.
I love meeting new people, doing new things, exploring new niches and writing about my experiences. Apart from writing, my favourite form of communication is Only a part of this is correct. Very interesting article for reading and it is providing geniune tips about concern work. It is interesting to note that 1. The website looks different today. You might not be able to mimic the positive reputation this US site has, but you are going to have to build your product pages to compete with it, and others like it.
Domain authority, whether or not is something Google has or not, is an important concept to take note of. Domain authority is an important ranking phenomenon in Google. Nobody knows exactly how Google calculates, ranks and rates the popularity, reputation, intent or trust of a website, outside of Google, but when I write about domain authority I am generally thinking of sites that are popular, reputable and trusted — all of which can be faked, of course.
Historically sites that had domain authority or online business authority had lots of links to them, hence why link building was so popular a tactic — and counting these links is generally how most 3rd party tools still calculate it a pseudo domain authority score for websites today.
Official Google Webmaster Blog. SEO more usually talk about domain trust and domain authority based on the number, type and quality of incoming links to a site. Examples of trusted, authority domains include Wikipedia, the W3C and Apple. How did you take advantage of being an online business authority? You turned the site into an SEO Black Hole to horde the benefits of domain authority and published lots of content sometimes with little thought to quality.
On any subject. Because Google would rank it!
- Zwei Sonnen am Himmel (German Edition).
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Google is going to present users with sites that are recognisable to them. Easier said than done, for most, of course, but that is the point of link building — to get these type of links. Well, yes. Its harder for most businesses because low-quality content on parts of a domain can negatively impact the rankings of an entire domain. Instead of publishing LOTS of pages, focus on fewer pages that are of high quality. You can better predict your success in ranking for the long term for a particular keyword phrase this way.
Failure to meet these standards for quality content may impact rankings noticeably around major Google quality updates. Having a ten-year-old domain that Google knows nothing about is almost the same as having a brand new domain. A one-year-old domain cited by authority sites is just as valuable if not more valuable than a ten-year-old domain with no links and no search-performance history. In , you need to be aware that what works to improve your rank can also get you penalised faster, and a lot more noticeably. There are some things you cannot directly influence legitimately to improve your rankings, but there is plenty you CAN do to drive more Google traffic to a web page.
You will not ever find every ranking factor. Some ranking factors are based on where you are, or what you have searched for before. In that time, a lot has changed. Read my article on a more complete list of potential Google ranking factors. If you are a geek and would like to learn more see my post on potential Google ranking factors.
You can profit from it if you know a little about how Google works or seems to work, in many observations, over years, excluding when Google throws you a bone on synonyms. It gets interesting if you do that to a lot of pages, and a lot of keyword phrases. The important thing is keyword research — and knowing which unique keywords to add. Yes — plenty of other things can be happening at the same time. Google Analytics was the very best place to look at keyword opportunity for some especially older sites, but that all changed a few years back.
This means site owners will begin to lose valuable data that they depend on, to understand how their sites are found through Google. The keyword data can be useful, though — and access to backlink data is essential these days. Optimise this with searcher intent in mind. I have seen pages with 50 words outrank pages with , , or words. In , Google is a lot better at hiding away those pages, though. Creating deep, information rich pages focuses the mind when it comes to producing authoritative, useful content.
Every site is different. Some pages, for example, can get away with 50 words because of a good link profile and the domain it is hosted on. After a while, you get an idea how much text you need to use to get a page on a certain domain into Google. One thing to note — the more text you add to the page, as long as it is unique, keyword rich and relevant, the more that page will be rewarded with more visitors from Google. There is no optimal number of words on a page for placement in Google. Every website — every page — is different from what I can see.
101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings
Google will probably reward you on some level — at some point — if there is lots of unique text on all your pages. There is no one-size-fits-all keyword density, no optimal percentage guaranteed to rank any page at number 1. I aim to include related terms , long-tail variants and synonyms in Primary Content — at least ONCE, as that is all some pages need. Search engines have kind of moved on from there. It often gets a page booted out of Google but it depends on the intent and the trust and authority of a site. Such pages are created using words likely to be contained in queries issued by users.
Keyword stuffing can range from mildly annoying to users, to complete gibberish. Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest. Just because someone else is successfully doing it do not automatically think you will get away with it. Aaron Wall. Aaron Wall, It is time to focus on the user when it comes to content marketing, and the bottom line is you need to publish unique content free from any low-quality signals if expect some sort of traction in Google SERPs Search Engine Result Pages.
SEO copywriting is a bit of a dirty word — but the text on a page still requires optimised, using familiar methods, albeit published in a markedly different way than we, as SEO, used to get away with. When it comes to writing SEO-friendly text for Google, we must optimise for u ser intent, not simply what a user typed into Google. Google has plenty of options when rewriting the query in a contextual way, based on what you searched for previously, who you are, how you searched and where you are at the time of the search. Yes, you must write naturally and succinctly in , but if you have no idea the keywords you are targeting, and no expertise in the topic, you will be left behind those that can access this experience.
Naturally, how much text you need to write, how much you need to work into it, and where you ultimately rank, is going to depend on the domain reputation of the site you are publishing the article on. SEOs have understood user search intent to fall broadly into the following categories and there is an excellent post on Moz about this. When it comes to rating user satisfaction , there are a few theories doing the rounds at the moment that I think are sensible.
Google could be tracking user satisfaction by proxy. A user clicks a result and bounces back to the SERP, pogo-sticking between other results until a long click is observed. Google has this information if it wants to use it as a proxy for query satisfaction. For more on this, I recommend this article on the time to long click.
Once you have the content, you need to think about supplementary content and secondary links that help users on their journey of discovery.
A website that does not link out to ANY other website could be interpreted accurately to be at least, self-serving. For me, a perfect title tag in Google is dependant on a number of factors and I will lay down a couple below but I have since expanded page title advice on another page link below ;. I think title tags, like everything else, should probably be as simple as possible, with the keyword once and perhaps a related term if possible.
If you are relying on meta-keyword optimisation to rank for terms, your dead in the water. What about other search engines that use them? Hang on while I submit my site to those 75, engines first [sarcasm! Yes, ten years ago early search engines liked looking at your meta-keywords. Forget about meta-keyword tags — they are a pointless waste of time and bandwidth.
So you have a new site. Sometimes competitors might use the information in your keywords to determine what you are trying to rank for, too…. Forget whether or not to put your keyword in it, make it relevant to a searcher and write it for humans, not search engines. If you want to have this word meta description which accurately describes the page you have optimised for one or two keyword phrases when people use Google to search, make sure the keyword is in there.
Google looks at the description but it probably does not use the description tag to rank pages in a very noticeable way. Sometimes, I will ask a question with my titles, and answer it in the description, sometimes I will just give a hint. That is a lot more difficult in as search snippets change depending on what Google wants to emphasise to its users. Sometimes I think if your titles are spammy, your keywords are spammy, and your meta description is spammy, Google might stop right there — even they probably will want to save bandwidth at some time. So, the meta description tag is important in Google, Yahoo and Bing and every other engine listing — very important to get it right.
Googles says you can programmatically auto-generate unique meta descriptions based on the content of the page. No real additional work is required to generate something of this quality: the price and length are the only new data, and they are already displayed on the site. I think it is very important to listen when Google tells you to do something in a very specific way, and Google does give clear advice in this area. By default, Googlebot will index a page and follow links to it. At a page level — it is a powerful way to control if your pages are returned in search results pages.
I have never experienced any problems using CSS to control the appearance of the heading tags making them larger or smaller. How many words in the H1 Tag? As many as I think is sensible — as short and snappy as possible usually. As always be sure to make your heading tags highly relevant to the content on that page and not too spammy, either. Use ALT tags or rather, ALT Attributes for descriptive text that helps visitors — and keep them unique where possible, like you do with your titles and meta descriptions. The title attribute should contain information about what will happen when you click on the image.
From my tests, no. From observing how my test page ranks — Google is ignoring keywords in the acronym tag. You do not need clean URLs in site architecture for Google to spider a site successfully confirmed by Google in , although I do use clean URLs as a default these days, and have done so for years. However — there it is demonstrable benefit to having keywords in URLs. The thinking is that you might get a boost in Google SERPs if your URLs are clean — because you are using keywords in the actual page name instead of a parameter or session ID number which Google often struggles with.
I optimise as if they do, and when asked about keywords in urls Google did reply:. Then it is fair to say you do get a boost because keywords are in the actual anchor text link to your site, and I believe this is the case, but again, that depends on the quality of the page linking to your site.
That is, if Google trusts it and it passes Pagerank!
- Step 3: Make sure your website is accessible to both search engines and humans.
- Your SEO checklist?
- Be Awesome on the Internet?
- Three into One: Caitlins Journal Volume II.
- The Beginner's Guide to Search Engine Optimization;
Sometimes I will remove the stop-words from a URL and leave the important keywords as the page title because a lot of forums garble a URL to shorten it. Most forums will be nofollowed in , to be fair, but some old habits die-hard. It should be remembered it is thought although Googlebot can crawl sites with dynamic URLs; it is assumed by many webmasters there is a greater risk that it will give up if the URLs are deemed not important and contain multiple variables and session IDs theory. As standard , I use clean URLs where possible on new sites these days, and try to keep the URLs as simple as possible and do not obsess about it.
Having a keyword in your URL might be the difference between your site ranking and not — potentially useful to take advantage of long tail search queries. I prefer absolute URLs. Google will crawl either if the local setup is correctly developed. This is entirely going to a choice for your developers. Some developers on very large sites will always prefer relative URLS. I have not been able to decide if there is any real benefit in terms of ranking boost to using either. I used to prefer files like.
SEO Basics: A Noob-Friendly 5-Step Guide to SEO Success
Google treats some subfolders….. Personally, as an SEO, I prefer subdirectories rather than subdomains if given the choice, unless it really makes sense to house particular content on a subdomain, rather than the main site as in the examples John mentions. I thought that was a temporary solution. If you have the choice, I would choose to house content on a subfolder on the main domain. Recent research would still indicate this is the best way to go:.
I prefer PHP these days even with flat documents as it is easier to add server side code to that document if I want to add some sort of function to the site. It is important that what Google Googlebot sees is exactly what a visitor would see if they visit your site. Blocking Google can sometimes result in a real ranking problem for websites. If Google has problems accessing particular parts of your website, it will tell you in Search Console. If you are a website designer, you might want to test your web design and see how it looks in different versions of Microsoft Windows Internet Explorer.
Does Google rank a page higher because of valid code? I love creating accessible websites but they are a bit of a pain to manage when you have multiple authors or developers on a site. If your site is so badly designed with a lot of invalid code even Google and browsers cannot read it, then you have a problem. Where possible, if commissioning a new website, demand, at least, minimum web accessibility compliance on a site there are three levels of priority to meet , and aim for valid HTML and CSS.
It is one form of optimisation Google will not penalise you for. I link to relevant internal pages in my site when necessary. I silo any relevance or trust mainly via links in text content and secondary menu systems and between pages that are relevant in context to one another. I do not obsess about site architecture as much as I used to…. This is normally triggered when Google is confident this is the site you are looking for, based on the search terms you used. Sitelinks are usually reserved for navigational queries with a heavy brand bias, a brand name or a company name, for instance, or the website address.
Google likes to seem to mix this up a lot, perhaps to offer some variety, and probably to obfuscate results to minimise or discourage manipulation. Sometimes it returns pages that leave me scratching my head as to why Google selected a particular page appears. Sitelinks are not something can be switched on or off, although you can control to some degree the pages are selected as site links. This works for me, it allows me to share the link equity I have with other sites while ensuring it is not at the expense of pages on my domain.
Try it. Check your pages for broken links. Seriously, broken links are a waste of link power and could hurt your site, drastically in some cases. Google is a link-based search engine — if your links are broken and your site is chock full of s you might not be at the races. For example and I am talking internally here — if you took a page and I placed two links on it, both going to the same page? OK — hardly scientific, but you should get the idea. Or will it read the anchor text of both links, and give my page the benefit of the text in both links especially if the anchor text is different in both links?
Will Google ignore the second link? What is interesting to me is that knowing this leaves you with a question. If your navigation array has your main pages linked to in it, perhaps your links in content are being ignored, or at least, not valued. I think links in body text are invaluable. Does that mean placing the navigation below the copy to get a wide and varied internal anchor text to a page?
Also, as John Mueller points out, Google picks the best option to show users depending on who they are and where they are. So sometimes, your duplicate content will appear to users where relevant. This type of copying makes it difficult to find the exact matching original source. These types of changes are deliberately done to make it difficult to find the original source of the content.
How do you get two listings from the same website in the top ten results in Google instead of one in normal view with 10 results. Click the Follow button on any author page to keep up with the latest content from your favorite authors. In his book Ultimate Guide to Optimizing Your Website , SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines.
In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Below is a broad four-step process for a strategy for search engine optimization.
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