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One of the main focuses of Adidas has always been football kits , and the associated equipment. Adidas remains a major company in the global supply of team kits for international association football teams and clubs. Adidas makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with notable examples including the release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the accolade of the best selling boot of all time.

The soft-ground equivalent was named World Cup and it too remains on the market. Since , FIFA , the world governing body of football, has commissioned specially designed footballs for use in its own World Cup tournaments. The Adidas Telstar was the first ball commissioned for the World Cup in The balls supplied for the World Cup , the " Teamgeist ", were particularly noteworthy for their ability to travel further than previous types when struck, leading to longer range goals.

Goalkeepers were generally believed to be less comfortable with the design of the ball, claiming it was prone to move significantly and unpredictably in flight. The ball was designed and developed by Loughborough University in conjunction with Bayern Munich. Adidas has also provided baseball equipment and sponsors numerous players of Major League Baseball and Nippon Professional Baseball in Japan. Adidas Baseball hardgoods are licensed to Dick's Sporting Goods. From to , Adidas sponsored New York Yankees. Adidas' Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box, were fueled by, among others, coaches such as UCLA 's John Wooden.

From to , Adidas was the outfitter of all 30 franchises in the National Basketball Association , replacing the Reebok brand after Adidas' acquisition of Reebok. Adidas was replaced by Nike as the official outfitter of the league after the —17 season. Adidas began manufacturing cricket footwear in the mid s, with their initial target market being Australia. Their shoes were a radical departure from traditional leather cricket boots which had remained basically unchanged for decades, being lighter and more flexible but also offering less toe protection, so that it became not uncommon to see batsmen who had been struck by the ball on the foot hopping around in pain.

Having continued to manufacture cricket footwear for many years, in the company finally entered the field of bat manufacture in and currently their bat range includes the Pellara, Incurza, Libro and M-Blaster models. In the s, Adidas signed the superstar Indian batsman Sachin Tendulkar and made shoes for him. It created a new bat, 'Adidas MasterBlaster Elite', personalized for him.

In , Adidas made a concerted move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties. Adidas Golf manufactures golf clothing, footwear, and accessories. Men's and women's equipment includes footwear, shirts, shorts, pants, outerwear wind suits , base layer and eyewear. USA Gymnastics and Adidas sponsorship concluded at the end of In , Adidas gymnastics leotards for women and Adidas men's competition shirts, gymnastics pants and gymnastics shorts have been available in the United States, with seasonal leotards offered for Spring, Summer, Fall and Holidays.

Adidas previous collaborated with GK Elite, since Spring , Adidas gymnastics products have been available worldwide through Elegant Sports. In , Adidas announced its entering to the lacrosse equipment, also sponsoring the Adidas National Lacrosse Classic in July for the top high school underclassmen players in the United States.

Materials that adidas provided were jerseys, shorts, shoes, shafts, heads, gloves, and protective pieces. Products manufactured for the sport are sticks , gloves, protective gear and boots. Adidas currently manufactures several running and lifestyle shoes, including the Energy-boost, and the spring-blade trainers. In the 3rd season launched. It originated in the early 90s and relaunched in In November , Adidas teased a sneaker made from ocean plastic. The shoe is created from a fabric called " Biosteel ". The shoe is called the "Adidas Futurecraft Biofabric.

The shoe only begin to dissolve when it is put in contact with a high concentration of the digestion enzyme proteinase, which occurs naturally. Once this happens, the shoes can decompose within 36 hours.

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The shoe was never released. Adidas Skateboarding produces shoes made specifically for skateboarding, including the redesign of previous models for skateboarding. The brand also releases signature models designed by team riders. Adidas has been involved with tennis equipment since the mid s and has historically sponsored many top tennis players, beginning with two of the most dominant male tennis players at the start of the professional era in the late s, Stan Smith and Ilie Nastase.

During the s and s, not only were they exclusive apparel and footwear sponsors of world number one men's tennis players Ivan Lendl and Stefan Edberg and ladies' world number one Steffi Graf but each player had their own, exclusive graphic styles designed for their use during play, which were in turn marketed to the general public. The company recently introduced a new line of tennis racquets.

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While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the Adidas entered Kabaddi which is still a non-Olympic sport but highly popular in the Indian subcontinent and Asian countries. In , with the launch of Pro Kabaddi League a city based franchise league in India, kabaddi took the region with storm. In , they tied up with Mumbai-based franchise U Mumba. Adidas also designs and makes slide -style sandals, mobile accessories, [57] watches, eyewear , bags, baseball caps , and socks.

As well, Adidas has a branded range of male and female deodorants , perfumes , aftershave and lotions. The wristband will pair with Adidas's miCoach app, which acts as a personal trainer. Adilette was the first ever pair of sandals made by Adidas, originally developed in To this day, the resulting sandals are a best-seller.

Most recently, Adidas has introduced a colour scheme that goes along with its Predator and adizero line; the scheme is dubbed warning orange and purple. Usually, the three stripes appear in the contrasting colour on the strap of the classic models. The most common adilette livery is in navy blue or black, mixed with white colours. Also the Woodilette and Trefoil models follow a similar design but without stripes on the strap. Opting for a wide, over the foot strap rather than the design of flip flops , the adilette sandals provide a fresh style and a different level of comfort for the wearer.

The strap is also glued to the sides of the sandal, which directs tension to less stressful areas of the sandal, which gives the sandals more durability.


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The Santiossage is a uni-sex slide -style sandal. The sandal has the trademarked three stripes on a velcro strap toward the front of the shoe. Santiossage comes in black, navy, or red. On the side of the shoe, toward the heel on either side, the manufacturer's name appears, as well as on a round emblem in the actual heel of the foot-bed. Notably, there are tiny clear massage nubs throughout the foot-bed for the purpose of massaging after-sport footaches, although the sandals are worn casually among non-athletes.

Seen through these clear nubs are Adidas' three stripes. Adissage is also a uni-sex slide -style sandal. Available in black, navy, light blue, black with pink, and other assorted colors, the sandal has the trademarked three stripes on a velcro strap toward the front of the shoe. On the side of the shoe, toward the heel on either side, the manufacturers name appears, as well as on a round emblem in the actual heel of the footbed. Like the Santiossage , there are tiny black massage nubs throughout the foot-bed for the purpose of massaging foot aches after sport, although popular as a casual sandal amongst non-athletes as well.

Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc. During the mid to late s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials , which dealt with the fashion market; the main group within this being Y-3 which is a collaboration between Adidas and renowned Japanese fashion designer Yohji Yamamoto - the Y representing Yamamoto and the 3 representing the three stripes of Adidas.

Launched in , "Impossible is Nothing" is one of the company's most memorable campaigns. In , "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase "all-in" meaning "exhausted" in some English speaking nations.

In , Adidas launched " Creating the New " as its new strategic business plan until India has been a very speculative market for Adidas. Despite this Dave Thomas, managing director of Adidas in India is ambitious of the country's potential. The company later decided to use the people's almost religious adoration for the game cricket to promote their brand.

It soon launched a new cricket campaign in the country. Adidas also has a website dedicated to the Indian audience that markets and sells products to its consumers in India. Adidas has done several collaborations with well known designers, including Jeremy Scott , Alexander Wang, and Raf Simons.

They have also reached out to several celebrities, such as Kanye West, Pharrell Williams, and Stan Smith to create some of the company's most notable and coveted pieces. On 14 February , Kanye West collaborated with Adidas to create the first pair of Yeezys, eventually leading to his own clothing line which would transform the lifestyle and streetwear industry. Adidas has numerous major kit deals with football clubs worldwide, including their main sponsor Bayern Munich. In July , Adidas and Manchester United agreed to a ten-year kit deal, beginning with the —16 Premier League season.

In rugby union , Adidas is the current kit supplier to the All Blacks , the France national team , the Italian national rugby team and the South African Stormers and Western Province rugby union teams among others. Adidas is also the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees.

Adidas are also the official match ball supplier to the Heineken Cup. Adidas was the British and Irish Lions kit supplier from to Dual rugby and league international and former boxer Sonny Bill Williams is a global ambassador for Adidas. Adidas has provided field hockey equipment and sponsors numerous players of Germany, England, Netherlands, Australia, Spain and Belgium. The company has been the kit provider of Argentine women's and men's teams for over 15 years. In ice hockey , Adidas signed an agreement with National Hockey League NHL to be the official outfitter of uniforms and licensed apparel, starting in the —18 season.

Adidas will replace its own subsidiary Reebok as official provider. Adidas sponsorships Ivan Zaytsev volleyball player. Earvin N'Gapeth volleyball player it advertises as a model and brand ambassador for Adidas. In , it had filed lawsuits against Skechers , one for making a duplicate Stan Smith design, and another for Adidas replicas such as "Springblade". Adidas has responded by enforcing cross-border agreements to stop overseas retailers from selling to New Zealand residents.

It has been labelled a public relations disaster by leading New Zealand PR firms and Consumer advocate groups. The largest New Zealand sportswear retailer Rebel Sport has stated it is angry and is considering selling the All Blacks Jerseys to the general public below cost. On 14 June , Adidas posted on their Facebook page a picture of a pair of Jeremy Scott -designed shoes containing shackles. The picture was of a planned shoe line that Adidas intended to release in July. The photo quickly caused controversy including that of Jesse Jackson who was quoted as saying "The attempt to commercialize and make popular more than years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive".

Adidas has been criticized for operating sweatshops , particularly in Indonesia. Between and , Adidas rejected many of its suppliers that supported unions for subcontractors with less reputable labour rights records. Workplace standards that Adidas' policy upholds include the freedom for workers to take part in collective bargaining and a non-retaliation policy towards workers who express concerns. At the Panarub factory in Java , 33 workers were fired after striking for better pay in They produced products for Adidas as well as Nike and the Dallas Cowboys until they closed in January A campaign has been initiated by United Students Against Sweatshops calling for universities to cut contracts with Adidas.

William Anderson, head of social and environmental affairs for the Asia Pacific region, posted an entry on the company blog in which he sought to justify the 34p an hour pay rate. In April , one of the biggest strikes on mainland China took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, producing amongst others for Adidas. From Wikipedia, the free encyclopedia. For other uses, see Adidas disambiguation. Operating income. Net income.

Reebok Runtastic Matix. Main article: List of Adidas sponsorships. Germany portal Companies portal. Archived from the original on 8 February Retrieved 7 May Retrieved 25 June Bloomberg L. Archived from the original on 6 November Retrieved 31 May Retrieved 5 November Pitch Invasion, Adidas, Puma and the making of modern sport. International cases in the business of sport. Retrieved 16 October Sneaker Wars. New York: Harper Perennial. Deutsche Welle. Freelap USA. Retrieved 2 June Retrieved 2 April Der Spiegel. Retrieved 5 August The Wall Street Journal. Retrieved 26 September The Sydney Morning Herald.

Retrieved 6 November If a data subject wishes to avail himself of this right of access, he or she may, at any time, contact any employee of the controller. Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller. Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:. Where the controller has made personal data public and is obliged pursuant to Article 17 1 to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required.

Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:. Each data subject shall have the right granted by the European legislator, to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format.

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He or she shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point a of Article 6 1 of the GDPR or point a of Article 9 2 of the GDPR, or on a contract pursuant to point b of Article 6 1 of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising his or her right to data portability pursuant to Article 20 1 of the GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others. Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on point e or f of Article 6 1 of the GDPR.

This also applies to profiling based on these provisions. This applies to profiling to the extent that it is related to such direct marketing. Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision 1 is not is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or 2 is not authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or 3 is not based on the data subject's explicit consent.

Each data subject shall have the right granted by the European legislator to withdraw his or her consent to processing of his or her personal data at any time. The data controller shall collect and process the personal data of applicants for the purpose of the processing of the application procedure. The processing may also be carried out electronically. This is the case, in particular, if an applicant submits corresponding application documents by e-mail or by means of a web form on the website to the controller. If the data controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of processing the employment relationship in compliance with legal requirements.

If no employment contract is concluded with the applicant by the controller, the application documents shall be automatically erased two months after notification of the refusal decision, provided that no other legitimate interests of the controller are opposed to the erasure. Other legitimate interest in this relation is, e. On this website, the controller has integrated components of the enterprise Facebook. Facebook is a social network. A social network is a place for social meetings on the Internet, an online community, which usually allows users to communicate with each other and interact in a virtual space.

A social network may serve as a platform for the exchange of opinions and experiences, or enable the Internet community to provide personal or business-related information. Facebook allows social network users to include the creation of private profiles, upload photos, and network through friend requests.

The operating company of Facebook is Facebook, Inc. With each call-up to one of the individual pages of this Internet website, which is operated by the controller and into which a Facebook component Facebook plug-ins was integrated, the web browser on the information technology system of the data subject is automatically prompted to download display of the corresponding Facebook component from Facebook through the Facebook component.

During the course of this technical procedure, Facebook is made aware of what specific sub-site of our website was visited by the data subject. If the data subject is logged in at the same time on Facebook, Facebook detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-site of our Internet page was visited by the data subject.

This information is collected through the Facebook component and associated with the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, e. Facebook always receives, through the Facebook component, information about a visit to our website by the data subject, whenever the data subject is logged in at the same time on Facebook during the time of the call-up to our website.

This occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of information to Facebook is not desirable for the data subject, then he or she may prevent this by logging off from their Facebook account before a call-up to our website is made. In addition, it is explained there what setting options Facebook offers to protect the privacy of the data subject.

In addition, different configuration options are made available to allow the elimination of data transmission to Facebook. These applications may be used by the data subject to eliminate a data transmission to Facebook. On this website, the controller has integrated Google AdSense.

Google AdSense is an online service which allows the placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party sites to match with the content of the respective third-party site. Google AdSense allows an interest-based targeting of the Internet user, which is implemented by means of generating individual user profiles. The purpose of Google's AdSense component is the integration of advertisements on our website.

Google AdSense places a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Alphabet Inc. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google AdSense component is integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google AdSense component for the purpose of online advertising and the settlement of commissions to Alphabet Inc.

During the course of this technical procedure, the enterprise Alphabet Inc. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies.


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Such an adjustment to the Internet browser used would also prevent Alphabet Inc. Additionally, cookies already in use by Alphabet Inc. Furthermore, Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in web pages to enable a log file recording and a log file analysis through which a statistical analysis may be performed. Based on the embedded tracking pixels, Alphabet Inc. Tracking pixels serve, inter alia, to analyze the flow of visitors on a website. Through Google AdSense, personal data and information—which also includes the IP address, and is necessary for the collection and accounting of the displayed advertisements—is transmitted to Alphabet Inc.

These personal data will be stored and processed in the United States of America. The Alphabet Inc. On this website, the controller has integrated the component of Google Analytics with the anonymizer function. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites.

A web analysis service collects, inter alia, data about the website from which a person has come the so-called referrer , which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit analysis of Internet advertising. The operator of the Google Analytics component is Google Inc. By means of this application the IP address of the Internet connection of the data subject is abridged by Google and anonymised when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site for us. Google Analytics places a cookie on the information technology system of the data subject.

With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google.

During the course of this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements. The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits of our website by the data subject.

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With each visit to our Internet site, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

In addition, the data subject has the possibility of objecting to a collection of data that are generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. This browser add-on tells Google Analytics through a JavaScript, that any data and information about the visits of Internet pages may not be transmitted to Google Analytics.

The installation of the browser add-ons is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled by the data subject or any other person who is attributable to their sphere of competence, or is disabled, it is possible to execute the reinstallation or reactivation of the browser add-ons.

On this website, the controller has integrated Google Remarketing services. Google Remarketing is a feature of Google AdWords, which allows an enterprise to display advertising to Internet users who have previously resided on the enterprise's Internet site. The integration of Google Remarketing therefore allows an enterprise to create user-based advertising and thus shows relevant advertisements to interested Internet users. The operating company of the Google Remarketing services is the Google Inc. The purpose of Google Remarketing is the insertion of interest-relevant advertising.

Google Remarketing allows us to display ads on the Google network or on other websites, which are based on individual needs and matched to the interests of Internet users. Google Remarketing sets a cookie on the information technology system of the data subject. With the setting of the cookie, Google enables a recognition of the visitor of our website if he calls up consecutive web pages, which are also a member of the Google advertising network. With each call-up to an Internet site on which the service has been integrated by Google Remarketing, the web browser of the data subject identifies automatically with Google.

During the course of this technical procedure, Google receives personal information, such as the IP address or the surfing behaviour of the user, which Google uses, inter alia, for the insertion of interest relevant advertising. The cookie is used to store personal information, e.

Each time we visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject.

In addition, cookies already in use by Google may be deleted at any time via a web browser or other software programs. In addition, the data subject has the possibility of objecting to the interest-based advertising by Google. For this purpose, the data subject must call up the link to www. On this website, the controller has integrated Google AdWords. Google AdWords is a service for Internet advertising that allows the advertiser to place ads in Google search engine results and the Google advertising network.

Google AdWords allows an advertiser to pre-define specific keywords with the help of which an ad on Google's search results only then displayed, when the user utilizes the search engine to retrieve a keyword-relevant search result. In the Google Advertising Network, the ads are distributed on relevant web pages using an automatic algorithm, taking into account the previously defined keywords.

The purpose of Google AdWords is the promotion of our website by the inclusion of relevant advertising on the websites of third parties and in the search engine results of the search engine Google and an insertion of third-party advertising on our website. If a data subject reaches our website via a Google ad, a conversion cookie is filed on the information technology system of the data subject through Google. A conversion cookie loses its validity after 30 days and is not used to identify the data subject.

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If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages, e. Through the conversion cookie, both Google and the controller can understand whether a person who reached an AdWords ad on our website generated sales, that is, executed or canceled a sale of goods. The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are used in order to determine the total number of users who have been served through AdWords ads to ascertain the success or failure of each AdWords ad and to optimize our AdWords ads in the future.

Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject. The conversion cookie stores personal information, e. The data subject may, at any time, prevent the setting of cookies by our website, as stated above, by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, a cookie set by Google AdWords may be deleted at any time via the Internet browser or other software programs.

The data subject has a possibility of objecting to the interest based advertisement of Google. Therefore, the data subject must access from each of the browsers in use the link www. On this website, the controller has integrated components of the service Instagram. Instagram is a service that may be qualified as an audiovisual platform, which allows users to share photos and videos, as well as disseminate such data in other social networks. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which an Instagram component Insta button was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding Instagram component of Instagram.

During the course of this technical procedure, Instagram becomes aware of what specific sub-page of our website was visited by the data subject. If the data subject is logged in at the same time on Instagram, Instagram detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-page of our Internet page was visited by the data subject. This information is collected through the Instagram component and is associated with the respective Instagram account of the data subject.

If the data subject clicks on one of the Instagram buttons integrated on our website, then Instagram matches this information with the personal Instagram user account of the data subject and stores the personal data. Instagram receives information via the Instagram component that the data subject has visited our website provided that the data subject is logged in at Instagram at the time of the call to our website.

This occurs regardless of whether the person clicks on the Instagram button or not. If such a transmission of information to Instagram is not desirable for the data subject, then he or she can prevent this by logging off from their Instagram account before a call-up to our website is made. On this website, the controller has integrated components of Tumblr.

Tumblr is a platform that allows users to create and run a blog. A blog is a web-based, generally publicly-accessible portal on which one or more people called bloggers or web bloggers may post articles or write down thoughts in so-called blogposts. For example, in a Tumblr blog the user can publish text, images, links, and videos, and spread them in the digital space. Furthermore, Tumblr users may import content from other websites into their own blog. The operating company of Tumblr is Tumblr, Inc.

Through each call to one of the individual pages of this Internet site, which is operated by the controller and on which a Tumblr component Tumblr button has been integrated, the Internet browser on the information technology system of the data subject causes automatically the download of a display of the corresponding Tumblr component of Tumblr. During the course of this technical procedure, Tumblr becomes aware of what concrete sub-page of our website was visited by the data subject.

The purpose of the integration of the Tumblr component is a retransmission of the contents of this website to allow our users to introduce this web page to the digital world and to increase our visitor numbers. If the data subject is logged in at Tumblr, Tumblr detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-page of our Internet page was visited by the data subject.

This information is collected through the Tumblr component and associated with the respective Tumblr account of the data subject. If the data subject clicks on one of the Tumblr buttons, integrated on our website, then Tumblr assigns this information to the personal Tumblr user account of the data subject and stores the personal data. Tumblr receives information via the Tumblr component that the data subject has visited our website, provided that the data subject is logged in at Tumblr at the time of the call-up to our website.

This occurs regardless of whether the person clicks on the Tumblr component or not. If such a transfer of information to Tumblr is not desirable for the data subject, then he or she may prevent this by logging off from their Tumblr account before a call-up to our website is made. On this website, the controller has integrated components by Awin.

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Awin is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based sales form that enables commercial operators of Internet sites, the so-called merchants or advertisers, to place advertising that is usually paid via click or sale commissions on third-party websites, also called affiliates or publishers e. The merchant provides, through the affiliate network, an advertising medium, e. Awin sets a cookie on the information technology system of the data subject. The tracking cookie of Awin does not store any personal data. Only the identification number of the affiliate, that is, the partner mediating the potential customer, as well as the ordinal number of the visitor of a website and the clicked advertising medium are stored.


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The purpose of storing this data is the processing of commission payments between a merchant and affiliate, which are processed via the affiliate network, that is Awin. Such an adjustment to the Internet browser used would also prevent Awin from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Awin may be deleted at any time via a web browser or other software programs. On this website, the controller has integrated components of AdCell. AdCell is a German affiliate network, which offers affiliate marketing.

Affiliate marketing is an Internet-based sales form that enables commercial operators of Internet sites, the so-called merchants or advertisers, to place advertising that is usually paid via click or sale commissions on third-party websites, e. AdCell sets a cookie on the information technology system of the data subject. The tracking cookie of AdCell stores no personal data. The purpose of storing this data is the processing of commission payments between a merchant and affiliate, which are processed via the affiliate network, that is AdCell.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser use and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent AdCell from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by AdCell may be deleted at any time via a web browser or other software programs. On this website, the controller has integrated components of PayPal.

PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. PayPal is also able to process virtual payments through credit cards when a user does not have a PayPal account. A PayPal account is managed via an e-mail address, which is why there are no classic account numbers. PayPal makes it possible to trigger online payments to third parties or to receive payments. PayPal also accepts trustee functions and offers buyer protection services.

If the data subject chooses "PayPal" as the payment option in the online shop during the ordering process, we automatically transmit the data of the data subject to PayPal. By selecting this payment option, the data subject agrees to the transfer of personal data required for payment processing. The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing.

The processing of the purchase contract also requires such personal data, which are in connection with the respective order. The transmission of the data is aimed at payment processing and fraud prevention. The controller will transfer personal data to PayPal, in particular, if a legitimate interest in the transmission is given. The personal data exchanged between PayPal and the controller for the processing of the data will be transmitted by PayPal to economic credit agencies. This transmission is intended for identity and creditworthiness checks.

PayPal will, if necessary, pass on personal data to affiliates and service providers or subcontractors to the extent that this is necessary to fulfill contractual obligations or for data to be processed in the order. The data subject has the possibility to revoke consent for the handling of personal data at any time from PayPal. A revocation shall not have any effect on personal data which must be processed, used or transmitted in accordance with contractual payment processing. This enables a trader to deliver goods, services or downloads to the customer immediately after ordering.

By selecting this payment option, the data subject agrees to the transmission of personal data required for payment processing. The online trader is then automatically informed of the execution of the financial transaction. The controller shall immediately transfer other personal data, even if a legitimate interest in the transmission exists. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service, the processing is based on Article 6 1 lit.

The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of inquiries concerning our products or services. Is our company subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art.

In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person.