Manual Taken Further: Love by Design #2

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How can you not? Best Ecommerce Website Builder. Template Design. Try For Free. Read Our Full Review. Best Large Business Website Builder. Best For Small Businesses. Use Product Demo Videos 4. Clear Add-To-Cart Buttons 6. Address Uncertainties 8. Source: handgraft. Good Click to enlarge — Source: stokke. Good Click to enlarge — Source: skiphop. We have an FAQ page , too! Use amazing product images : Take the time to create your custom, high-quality product images.

Make sure to include images of your products in different angles, views, and details. So, collect customer reviews as soon as possible. If you get negative comments, reply to your customers professionally to try and solve the problems. This will serve to promote your business even more. Address uncertainties: Customers often have many concerns. Address these concerns head-on on your product pages.

This can improve their experiences, and put more money into your pocket. Insert your email. About Connie Designing and creating your website especially your first one is not a simple task. Keith 10 months ago. Charlie Carmichael 10 months ago. Hi Keith, Thanks for your comment - glad to hear you enjoyed the article. Feel free to share it on your social media, you never know who else may enjoy it! Natasha Willett 11 months ago. Hey Lindi, Welcome to the community.

Great to hear you enjoyed the article, please feel free to share with others who you think will also find the article of use. Cheers, Natasha. How do you see it adding value to your business? Whatever amount of time your husband put into that piece should give you a clear idea of the actual labor costs involved, if not the total value…. All leads back to having belief in the value of your work for someone else.

Thanks everyone for the boost to his confidence. I have been wanting to step my identity design up a LOT of notches. This has been an eye opener for me and it is time for me to better my skills on this aspect of design. I have been reading your blog for sometime now as I am often approached by people wishing to use my art for many different things.

Sometimes I agree for a compensation of some sort, many times I do not feel the use is appropriate and say no. There is nothing wrong with saying NO. Now I have another question … What would you do if you came across parts of your designs incorporated into another product? And yes the parts are quite recognizable and have only undergone a few minor changes like colour and a few fine lines. Re the people copying your design.

My husband belongs to the UK association of illustrators sure one in the US thats similar. Small annual subscription but great access to advice I would ask them for their advice and use them as backing in contacting the offending person. Cheers, matthk. There is obviously a lot of controversy around the issue of what to invoice, how much and determining the value. I personally love designing brand identities, so when I get a client that has a decent budget, I always design them a new logo or revise their current one without being asked to.

It builds my portfolio and keeps me sharp on current design trends and continually pushed me to come up with different design solutions and aesthetics. I feel that the price can really depend on whether the client knows what that want. Set the price bar high and encourage clients who can recognize good logo design and have thought about their business brand. I have been asked to design a logo for a large corporation. But at the same time, I would hate to charge a price that is too low out of desperation.

How do I determine a prince range? The post is somewhere up above… but calculate your hourly rate by 40 to 80 hours and see what that gets you. Thank you for all the information related to design and logos. I am currently working on a logo for a boutique, which will be turned into the store front sign which I am going to have made for them. I am wondering whether to package the logo cost into the total cost of the sign or to have a fee for the logo first and then the sign separate?

Thanks for the feedback! Who knows how long it will take the sign shop to get everything up and installed. Could be a few days, could be a month or two. Make sure you get paid, especially if your covering the overhead from the sign shop too. That would be the only way I would factor the two together. Creative, I am in Canada, and we see the same thing happening. An investment in my identity clarifies that. I have given him multiple options to choose from and we finally agreed on a design.

He paid the amount, I cashed the check, and now he wants to make minor changes to the artwork. A thicker line here, larger text there, and I have no idea what to charge. Any advice? Logo design is like any other part of business, you get what you can negotiate. A nickel design will be great if the product sells. It is a crap shoot. I find that many artist want to be paid what they think they are worth and that is fine but in our society the buyer will set the market.

Get what you can and quit complaining. If you want to earn more for your work find another profession. The logo is simply a result of the creative process. You have to demonstrate to your client the value of the creative process by breaking it down into bite sized chunks which is easy for them to understand. Demystify the creative process into a science, itemise each step with an objective, a methodology and an outcome, and then put a price next to each step. It will also give them lots of confidence in your ability.

Ask for a retainer before you start. This will very quickly let you know which client is worth doing business with and which is not. Clients who have confidence in you will happily pay a retainer up front. There is no set price for the creative process. It really depends on your experience and your ability to sell in the process. It depends on the client too, their budget and timeframe.

Charge what you can get away with. And always try to up-sell. Gives you more work and more money too. Dan, excellent post. I liked all you said. The same thing occurred to me about the logo not having value until the company adds something to it. It could be a fantastic logo but if the company it represents has poor customer service or a terrible product the logo will do little to help the company.

It may be recognisable as a brand but who will be interested? Thanks for that. Now on to my coffee :. David Airey, you and this site are a God-send! Thank you!!!!!!!!!! Just happened to stumble upon this thread. I have heard nightmares about IP rights and the like. Also, just an observation here ….. Make a name for yourself. Then, and only then, have you differentiated yourself sufficiently to command a higher price.

Target Audience

People who claim to be artists are a dime a dozen the price the market should give them. I am in much need of some guidance. I am a fairly new designer in the professional field — only a 18 and going to be a sophomore with a GD major in undergrad. Now, a friend of mine is starting his own business — something that I think can go big! He has asked me create a logo for him and we have already decided on a sketch to move forth on.

Especially if the clients are friends.. I love this site and thread in particular. But I think they ultimately still miss the point. This is a skill and like all skills it has a value. That value can increase or even decrease thanks to many factors, experience and ennui being two of them. That being said, I think the real culprit in this entire topic — how much should it cost? But the average Joe has better stuff to do with their twenty minutes. The answer to this, of course, should be that the business paying for that better work is going to benefit more greatly from that work.

A better logo will give you better traction. I did an informal research project a couple of years ago wherein I posed as a executive assistant with an RFP for a corporate identity package for an entertainment industry investment fund. I sent this RFP to 20 design firms, 10 of which responded. They spanned the full range from sole proprietors to international firms and the fees were similarly varied.

It helped confirm for me that my prices are reasonable. Or I could start to understand how valuable my brand is to me, what it says to people, acknowledge that by getting it right I can save a fortune by;. The end result being proven ; High profitability Far higher exit strategy sales More enjoyable places for people as everyone shares the same goals. She does not want to expand or reposition. Powercon Pty Limited is a large multi-national corporation with a dedicated marketing team of 25 staff across 12 nations.

Each local division is led by an experienced National Brand Manager who answers to the Worldwide Director of Marketing. In summary it tells us that even though the company is not struggling, we should look for ways to improve trade even more, by making slight, smart adjustments.

Workshops are conducted at conferences around the world and all of the input is then consolidated and used to create a road map. This is then broken down into steps. Each step has a specific action and then a National Brand Manager is given the responsibility to carry out that action with dedicated support of his team. The name of the game for the next 12 months is Repositioning Through Global Unification.

The Worldwide Director of Marketing has a friend who owns a design studio in New York — he will do the visual identity. The accountants watch carefully. The sales figures are constantly measured. Week by week as the new brand starts to gain traction and momentum, the sales begin to increase. If you rate yourself as a designer, aim high and one day it will pay off. Designing a logo is really hard thing to do. I have made a few and only like one of them. Researching and trying to put something that looks good and stand out is not for everyone. Even though the template logo are cheap and anyone ca use them.

Its true designing logos has gotten really cheap but so have websites designs and good designers. I remember when you can design a simple 5 page website for a company for about 5k but today you can only get about to the most and a lot of them will use a template and only play the hosting fee for it. Things are getting cheaper.

Its the way of life. Money is every and design is few and for the rich. If you want to get upset then complaint to the art schools that will take in any average Joe and then tell them that they can be a designer if they pay k. That what gets me upset about. When I have to apply to a job that other people are applying to and only 10 of them can really design. A friend of mine asked me to make some business cards for him. He sent me this message on Facebook:. Around how much should I ask him for? How close a friend he is How much money he makes from voice acting and How much your cards will likely net him.

Not every client in Africa understands the creative process behind a logo. The value of a logo is a pretty subjective topic.

Best practices for design thinking with remote teams

God bless. I do freelance logo designing and am having a hard time determining how much I should price, especially since clients keep talking about crowd sourcing and being able to get cheap logos from hundreds of bidders. Is it still possible to be competitive even when charging what we feel is right? I was looking into this site to also get an idea of what to charge I am in college for animation but have been picking up some graphic design work.

Even after doing all this I drove miles to deliver this stuff because it was way cheaper than shipping it. So what I did was the customer told me what they had in mind of spending and I worked it out from there. Because I cannot afford to pay you lots of money for a logo simply because I am just establishing my business does not mean I do not appreciate the work that goes into it.

I am also a designer myself so I know how much work goes into anything creative. The bigger companies because of their processes may not appreciate as much as start ups do. One thing people need to realize is that there are different markets and you need to decide which market you want to play in. There are more start up companies and they are actually the ones according to statistics that move an economy forward.

Why not have different rates for different companies? Needless to say, these 30 clients could easily multiply based on referrals. I think designers need to look at the bigger picture. I know I have had bad experiences with graphic designers who have churned up crap and felt they were doing me a favour, even when I paid them just for the sake of peace.

I have even offered sweat equity to some who were charging me high prices, simply because I knew what the importance of a good logo was but could not afford high prices. Most were more consumed by the cash rather than long term benefits. I eventually designed my logo myself when I needed one desperately which was not too bad in my opinion but which a PR consultant friend of mine said was a bit boring. And that is listening to advice. NOW one thing I will never understand is why a graphic designer should charge me for tweaking a design that was less than satisfactory in the first place.

Designers and this is also directed at me need to realize that when you are being paid for a service, you do what the client wants. I ask you for 3 drafts so I can choose, you ask me why? I think designers need to get over themselves really and realize that you cannot take your work too personally. It is business and the customer is king and your job is to satisfy the customer. I know if I create something my client is not happy with, I would not feel right getting paid for the job.

Of course I know there are some unreasonable clients, we all come across them but really, if you sacrifice your ethics for the sake of money, you will lose out at the end of the day. Needless to say as quickly as good referrals go round, so do bad reputations. I judge on the design awards for several high profile uk and international design organisations and have been quoted by some leading uk national papers on the subject. And they grumble about it! I left with extremely good grades.

Nonetheless, I realized that my field was different from graphic design, which was why I obviously approached someone in that field for his expertise so I could focus on my core business. NOW roles reversed! You come to me for a consultation, the end result obviously being to create an outfit for you. You tell me what you like and what you do not like as a customer or a client even though you want people to see you with a renewed personal image. And chances are you probably will not wear it again. It is your job to ensure all your clients leave with a smile on their faces.

I, as a client have done research, stumbled upon sites like Logo Design Love who have said:. You want the identities you create to be instantly recognisable, acting as a memorable identifier for the company they represent. A consumer will normally just take a fleeting glimpse at a logo, and an overly complex mark will make that opportunity redundant. And you expect me to accept it simply because it jumps out at people?

It jumps out all right. For all the wrong reasons and for what I stand against! You have your own fixated ideas anyway. How many experiences do I need to go through before I put my foot down and set a tight budget for my deliverables and my priorities. Designers should not feel the need to force their ideas on their clients or even convince their clients. The client should instantly be drawn to the work. I have to see your work and instantly feel, yes, he listened to me and captured the very essence of my business not try and convince me to portray what I know I am not or what I even want my business to portray.

I am the person who has to project this image and I have to live with it. At the end of the day, who has to live with the result?


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You or me? You cannot take it personal! Yes you can smile all the way to the bank but deep down, you cannot be okay except you are made of stone…which I know creative people are not because of the passion they have for their work. If I was asking your opinion, it would be to critique something I did in the past. If I ask you to do a job, you need to realize you work for me and you need to satisfy ME the client not you. I understand your position on certain matters and you have made valid points. But what I am saying is do not castigate people for not being able to afford more.

And why impose huge budgets on small start ups anyway? Why spend all my money on a logo when I should focus on getting a product out that can be branded? The logo will not simply make money for me if I have no product to sell. So SMEs usually prefer to invest in the product or service they plan to offer than the logo even though they know the logo is important. But it simply does not make business sense to spend so much money on a logo in the early days if what would REALLY sell in those vital days is the product or service offering. Even though it was cheap, you absolutely cherished it!

And why must I pay a teacher for a whole semester of classes when I can simply employ her for a one month crash programme and still get educated for a lot less. The SMEs are the foundations of other businesses because they do the most referrals. I have even seen people who have paid more than the earlier agreed fees simply because they recognized and were really appreciative of the effort that went into the work. Others even buy gifts.

And I can speak for myself and people I know who have done the same. The companies you churn today may be the big leaders in the industry tomorrow, afterall Cocacola started from somewhere. And when you are fighting for their business, they remember what you did to them in the early days.

And we all know that he who laughs last, laughs best! You mentioned the Nike design. A little more on that here. Sadly, there are cowboys in every profession. Honestly, most of them have no understanding of what branding is or what it can do for their business. Sure Nike a great story, a very rare exception. You need to protect yourself and your business. I am very happy to have a job. This is all eerily familiar although I am not a designer. Many years ago I worked in a similar field with all the same shortcomings but requiring more training and experience to simply achieve competence.

Sad, really. Thank you, I found this article helpful as well as the comments above. Clients are different, some are more difficult than others. I consider that in my cost. Most of my business has come through references. Do you have a set cost for it? Tell them no? So I was wondering… I quoted a very small amount for a logo I did for a guy. It was a logo for his business. Then he comes to me with a logo project for a secondary company he is working on and this is a BIG deal. So I am not sure if I should charge my regular rate.

And how I would go about doing that?! I charged him a flat rate for the first one… and I want to do the same with this job but when he hears how much the 2nd job is going to be, I feel like he is going to be really angry and not want me to d the logo at all. Include your time for meetings, research, concept development, design exploration, variations, client changes and logo formats. Include a cost for finished art too and charge for supplying the files as vector and jpeg and black and white versions of each as well.

Include two sets of changes in your estimate, additional changes incur additional cost. Explain to him that this is a bigger project which requires more time and effort than the last one. Again, if you present with laser prints, charge for them. If someone builds a website, mark up the cost and pass it on.

How much does logo design cost?

You have to charge for everything if you want to make money. This allows you to maintain control over this. You DO use a contract right? Here is my contract, as a sample. I included all the source files. I disagree, Anthony. Interesting, David. So when you design something, you give the client the files AND the source files?

Think about hiring a photographer….. I worked under my contract, and only supplied proof files swf, jpg, eps, gif, pdf, etc …. When our contract ended. I would have given them the files anyway, but because they tried to strong arm me, I decided to charge for the original work as was my right. They tried to fight me, but the judge declared as the artist, I maintained control over the original source files until such time that I transferred rights I still maintained portfolio rights, either way , and if they wanted the work, they would have to purchase it. Easiest money I ever made all I had to do was zip the files up, drop them into an FTP window, and check my bank account.

A fine artist can paint a picture, make a bunch of prints, charge X for the prints, then charge XXXX for the original work. Perhaps you can help clear-up my confusion. It all boils down to your rights as an artist. I learned it from working at advertising agencies. Prior to my ad agency experience, and the court battle with the media company in , I was getting hired for design work, then I would produce the design work, then my design work would be used on anything under the sun with no additional payments to me, I never asked for any rights, I just packaged up the source files, and the proof files, and sent them all on their merry way to the client.

The trouble was: since the client had my source files, they could take my work to anybody else and have them tweak it. One, it empowered the client to end their relationship with me very easily. Ideally, if you do great work for someone they will never leave. Not so, in the real world.

They will take your source files, change anything they want, and your involvement with them is finished. Two, it allowed the client to muck up my reputation. That person may not be as qualified, may not understand the reasons for certain design elements, or may not even know what they are doing. Now, when I add the logo or design to my portfolio, tell others I did the logo for company X, or the client tells everyone that I did the work, my name is attached to that work. I would prefer to keep control over something like that.

If someone is going to mess up the work I have created, it will be me, unless I have transferred the files and have moved on from the project. Three, it goes against the business protocol established by the major ad agencies, going back to pre Most ad agencies create work and then sell usage rights, similar to the way photographers and artists do business.

The client buys a design, and a price is decided based on the intended usage.

See a Problem?

Is the logo only going to be on the stationery, website, and shirts? Great, the price is X. If you want to put the logo on the trucks, hats, cups, and pens, there needs to be additional usage rights purchased. If the client wants to purchase full rights, there is a price for that usually 4x the cost of the work. If the client wants to have the original source files, there is a price for that. That is fine, but it cuts out a huge piece of your business. The courts understand usage rights as protected under the Copyright Law, and will protect them.

That means, even if you have been just giving the clients full usage rights on a de facto basis, you STILL can charge for usage at any time, until the time you transfer the rights to the client. It is difficult for a small time freelance artist dealing with small business owners to work on a contract like this, but when dealing with any major company it is imperative. After my experiences, I no longer work without a contract, and I NEVER give the client the raw source files without an agreement or payment in place.

Have I had to turn down some work over the years to keep to my guns? All of my business is word of mouth, and the real clients have no problem with the business model. Breaking down a project fee into line items is mostly a personal choice. If I believe a client is going to runaway with them and use them, good riddance. More to the point, my contract states that none of my work product becomes their property until full payment has been made. All said, the more important issue, I believe, is how do we learn to articulate why logos should be considered valuable?

A couple of years ago, I did a research project for myself. Obviously, the single hair dresser down the block is not in this category, but a hair salon in the middle of Union Square… or a successful realtor, or a tech startup, etc…. But again, what makes a good logo, one that commands and deserves professional fees? David, thank you for such a valuable site. Your site has been around since before I got started, and I have referred to it during the course of my career.

Thank you for your contributions to the field. I think it would be a great resource. It has become a wild west out there and unfortunately loyalty and ethics mean nothing to businesses these days! Printers have also take my files i have provided then work directly with my clients making changes etc. I think it we need to change how we do business to protect ourselves? Obviously the client needs a vector logo to use in all of their future marketing material forever and a day, where as a print ad is usually supplied as a pdf to the specifications set by the publication at a particular time.

Yes, you would charge your client extra for the Indesign files of a print ad. How do you police it? And why would you even want to? I guess this is because most companies need to buy it outright anyway. Just charge an appropriate cost for your time to design a logo for use in all future marketing material… easy.

Here is where my wife comes and teach me how to charge for everything and anything and showed me how to say NO! I would like to start designing logos but I need to start from the beginning…. How and where from to get clients? How to set up good profolio? Shall I start own webpage? Shall I register with online companies that sell logos and upload my work there? How many variations of logo shall I provide and any other questions i am probably not aware of? What are the steps? What you describe is common and very commendable. You should profit from your natural talents, and improving them is one of the most fulfilling experiences and processes you can go through.

First off, give yourself assignments. Find samples of design work that you think is awesome and find samples that you think you could improve on, and then do so. Also, learn who the best designers are and were. Either create your own company names and design logos for them, or do new logos for large, known companies, sort of as I described above. Start with pen and paper and work only in black and white, no color, not until the logo design is finalized.

Then figure out color. Craigslist and word of mouth. Personal references will be your best connections. How to set up a good portfolio? Do the above steps and pick your best pieces to show off. Yes, WordPress. They sell logos for peanuts and you want to be a professional designer! They have almost single-handedly ruined design for everyone along with the PC and the death of type houses. To produce 3 candidates that you would show your client, you have to come up with at least ten times as many options that you never share with them. The resulting logo will look like a mutant platypus baby.

I too am self-taught and I started unconsciously in junior high all the way up to my first job at an ad agency. The first step is to just get started and start thinking of yourself as a graphic designer. Any areas where you fall short as a graphic designer will stand out and those will be the areas you should work on.

Logos are like trying to hit a large target with several bullseyes with one arrow. Well below minimum wage. So, charge accordingly, for your time. You dont know how much it means to me I been stuck in construction for several years not knowing where to start and really want to finally move on and do what i want to do….

However, what you must realise is; there are kids out there who have potentially been using the same software you use on a day-to-day basis for nearly as long as you have. Do they have the experience of corporate offices, marketing, brand building? No, of course not. If you feel at all bad, then spare a thought for the music video industry. That is a total budget to cover everything from the food for the crew, to the hair and makeup, to the cost of driving around a van full of equipment.

How is this accomplished? In my opinion, this situation is somewhat worse since music videos starting being sold on iTunes. If you truly are an artist and are getting paid to do what you enjoy, then you have nothing to complain about. That seems to raise the question, What is your talent worth? As for diminishing wages, that is why the unions have fought so hard in the film industry to monitor union and non-union film gigs. Start-up music videos most likely tend to be non-union and therefore very vulnerable to price gouging. But 1. The same applies to knowing how to direct a film.

Anyone can direct a film, but directing a good, let alone great, film is another story. No, the point of all of this work or process is to make something that makes a difference in the real world, in business, with masses of people, not thousands, but millions hopefully. Whether clients understand or appreciate the creative process is ultimately irrelevant.

What they need to understand is the value of the end-result, a piece of work that to paraphrase Rosser Reaves makes the damn sales curve rise. If you're seeing this message, it means we're having trouble loading external resources on our website. To log in and use all the features of Khan Academy, please enable JavaScript in your browser. SAT Essay: medium-scoring student example 1. SAT Essay: medium-scoring student example 2. SAT Essay: high-scoring student example 1. SAT Essay: high-scoring student example 2.

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