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The relationship between journalism and audience in networked digital media

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Audience Theory - Uses and Gratification

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Die Uses-And-Gratifications-Perspektive der Medienwirkung

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What do we really know about daytime serial listeners? Stanton Hrsg. Hippel, K. Parasoziale Interaktion. Bericht und Bibliographie. In fact, declining readership and revenue are phenomena predominantly observed in Europe, Australia and the United States. However, in India, Egypt and Lebanon print papers are thriving with respect to advertising revenues, and in Africa paid newspaper circulation in rose by 4. We recognize that these categories and dimensions rely on analytical distinctions: both within journalism and audience, actual communication always includes aspects of performance and expectations.

Skip to Main Content. Search in: This Journal Anywhere. Advanced search. Submit an article Journal homepage. Pages Received 30 Sep Additional information Acknowledgement The paper has benefitted greatly from comments and suggestions by Nele Heise, Julius Reimer, Oscar Westlund, Tamara Witschge and two anonymous referees. Article Metrics Views. Article metrics information Disclaimer for citing articles. Login options Log in. Username Password Forgot password? Shibboleth OpenAthens. Im vorliegenden Beitrag wird die Konstruktion und erste Validierung eines Kurzfragebogens vorgestellt, der auf der Grundlage der sozial-kognitiven Theorie der Internetnutzung computerbezogene Anreizfaktoren bei Erwachsenen erfasst.

In this article, we present the construction and first validation of a short questionnaire for two components of computer motivation on the basis of the social-cognitive theory of Internet usage. The questionnaire is conceptualized for use in large-scale studies as an outcome variable or to predict computer use or computer-related skills.

Moreover, partial measurement invariance across gender and age was established.